Customer Intelligence AI Platform
The end of unexpected churn from customers with perfect health scores. Turn fragmented data into customer intelligence that grows your NRR.
TODAY
CSMs spending 70% of their time on re-active engagement and admin.
Account context is fragmented leaving CSMs to connect the dots.
Meet Traction.
An intelligent assistant that knows your team strategy.
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AI analyzes all accounts, combining meetings, emails, CRM, usage, and external news.
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Identifies churn risk, expansion signals, adoption blockers, and relationship health patterns.
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Delivers briefings with priority accounts, context summaries, and suggested action plan.
Perfect memory, across 100s of accounts.
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Every account becomes an AI knowledge base with transcripts, emails, CRM data, and tickets.
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Query in natural language: "What are their pain points?" or "Who are the decision-makers?"
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Enable seamless handoffs and coverage. Account knowledge stays with the company, not people.
Catch churn risks and expansion signals that health scores miss.
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AI analyzes conversational patterns, sentiment shifts, stakeholder engagement, and adoption.
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Catch early warnings: sponsors leaving, sentiment declining, stalling adoption, or evaluations.
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Surface expansion signals: enterprise feature requests, upsell usage patterns, senior interest.
Eliminate the admin work completely.
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Auto-extract action items, update CRM, generate summaries, and draft follow-ups after calls.
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Smart agents run 24/7 actioning time insenstive activity such as account planning.
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Save 10+ hours per CSM per week- team capacity doubles as agents handle repetitive tasks.
Works with your CRM. Scales your playbook.
Plug and Play with your CRM, consolidate AI tools into one experience. Built for CS workflows.
Meeting Assistant Built-in: Bot-free transcription, prep, and action items for Teams, Zoom, and Google Meet.
Two-way CRM sync: Plug and Play with HubSpot, Salesforce, and Vitally - reads intelligence and keeps it up to date.
Unified workspace: One platform replaces meeting tools, transcription, and ChatGPT accounts.
Privacy First
Your sensitive data is encrypted with leading cryptography technology so it's only readable by your team.
Ready to finally unlock proactive CS?
See how Traction helps you prioritize the right accounts, take the right actions, and eliminate admin work to unlock growth.